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Help Geely Out – Design Them A New Logo!

14 January 2007 20 Comments

geely_logo.jpgIt seems Chinese car maker Geely has a paranoia complex about its perfectly fine logo, like the girlfriend that constantly asks ‘Do I look good in this?’ Geely Autos is holding a competition for designers all over the world to help it design a new logo, the criteria for the new logo is that should symbolically representative, artistic, as well as being practical and being able to embody the corporate concept and spirit of Geely Holding group.
However, we at China Car Times believe that Geely should forget the logo, leave it as it is we say, instead they should work on their new slogan for 2007, which is ‘Beyond_the value‘ yes, that is an under_score. Oh, Geely is throwing down a 3.6 million RMB cash prize (thats about $461,000USD) for the winning logo.

UPDATE:

It seems Shanghaiist.com wasnt as lazy as us and actually posted some info about how to actually enter the competition:

On the Geely website we found this release about the contest. Looks like it has been going on for a week or so now — and we’re not sure when it ends. The release didn’t mention 3.6 million yuan, but a Baidu search shows that the figure is apparently accurate. Seems you can email your logo to logo@geely.com.

Thanks to those guys!

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20 Comments »

Comment by db
2007-01-16 04:12:01

Looks like Nissan’s ‘SHIFT_the future’ slogan has some admirers…

 
Comment by Churongdat
2007-01-21 21:10:22

Hello,

How can i submit the design of Geely logo?

Pls., help.

Many thanks,

Churongdat

 
Comment by ashsutcliffe
2007-01-22 02:07:17

http://www.geely.com/news/detail/23647.html

in chinese but the email in the article seems like the one to go for.

 
Comment by dennis
2007-02-01 04:25:43

Well, if you understand this legal and designer mumbo jumbo, you might stand a chance.
They are not looking for just a new logo, but are looking for a commercial
company with profesional logodesigns
here is teh reply I got.

Thank you for your letter to us, please send your works to this address: Room 517, #1760 Jiangling Road, Bingjiang District, Hangzhou, Zhejiang, P.R. China. Thank you!
The following is the request of our designs, we will be pleased that you can obey it
(1) Contributes requirements: contributes are required with professional design software (e.g. PHOTOSHOP、ILLUSTRATOR、CORELDRAW、3DMAX etc), electronic document material, a copy of each color and black & white printed manuscripts for each.
(2) The references need to provide in contributions:
Contributions from unit:
① Copies of the unit’s business license and legal person’s code certificate.
② Copies of the unit’s legal representative’s ID and other valid certificates;
③ The original legal person’s consignment authorization and copies of consignee (participant)’s ID and other valid certificates;
④ Works: a copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
⑤ Unit introduction, contacts and classic designed cases.
Organization (Two or more than two persons):
① Copies of participants’ ID and other valid certificates, and common competition declaration signed by all the participants.
② Works: A copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
③ Introduction and contacts method of each participant.
Individual:
① Copies of participants’ ID or other valid certificates.
② Works: A copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
③ Introduction and contacts of each participant.
The works refer to identification system design of vehicle logo (including VI handbook), not just a single logo or symbol. Concerning the large workload of completing VI handbook, it’s allowed for designers to separate contributions as two parts. But the first part must embody main identification design of vehicle logo, and the second one’s time for contributing cannot exceed the deadline.
Best Regards
Geely Holding Group

Comment by Ngo Kim Anh
2007-07-13 12:30:34

Hello,

What is dead-line of Geely logo design competition?

Thanks!
(NgoKimAnh)

 
 
Comment by ashsutcliffe
2007-02-01 04:34:01

Wow! Thanks for posting that up Dennis! It looks like their demands are much higher than they originally made out. We thought it was a competition open to the general public!

 
Comment by dennis
2007-02-04 07:46:40

Yep, that is the problem with companies like this, the stuff above is even so badly translated that even professional designers I spoke on the net had a very hard time figuring out what it means.

It would have been handy if they had posted this beforehand, but they now get a shitload of probable idears in which they don`t have to pay for.(pardon my french, but that is how I feel)
They shouldn`t have called it a competition, for it isn`t.
They just ask for professional companies to send them their idears for free, so they can choose.(or even steal sometimes, by altering the idea a bit and then it becomes their idear)

http://www.no-spec.com/
explains why many companies don`t like that way of doing business.

And a good logo, is a good logo, be it made by an amateur or a professional, if the logo is good but the original artists can`t do the scpecifications
they could always hire a company who could redo the idea.

 
Comment by Dave Lilly
2007-02-20 10:55:12

So what does this mean, Dennis?

 
Comment by Susana Castell
2007-02-26 02:23:21

Hello
Single I wanted to know when it is the term of inscription and where
I can find the bases of the aid.
For example, the total of ideas that I
can command, size, etc.
Thanks

 
Comment by Tran Hoai Duc
2007-04-18 16:09:08

I’m designer from Hanoi – Vietnam
I want to become participant of Geely logo design contest.
Could you please tell me how to get the “VI handbook”. It would be my great pleasure to receive your guide or a link to this document.
Thank.

 
Comment by Norman Tioco Subscribed to comments via email
2007-07-27 16:17:01

I just browsed from the internet and found out that GEELY is now conducting a new GEELY logo design contest. I already read a short brief about the company,
the new tagline and the objective. I’m very much interested to join.
All I want to know is the rules and mechanics of the contest.

May I please request a copy of the contest mechanics or tell me what site can I go
thru to get what I want to know. Looking forward to your fast reply.

Thank you very much.

Sincerely,
Norman Tioco

 
Comment by dragin
2007-07-28 09:57:21

Hi Norman:
I believe the contest is now closed to further entries. Somewhere online I think I remember seeing a message from Geely thanking all those who participated.

But here’s an email address where you can inquire to confirm that.

logo@geely.com

Good luck.

 
Comment by Golub Yuriy Subscribed to comments via email
2007-08-23 20:56:39

where hear results of the contest Geely Logo

Comment by Golub Yuriy Subscribed to comments via email
2007-08-24 15:02:33

How do you do
Where and when will publish results of the contest Geely Logo

Comment by Ashley
2007-08-24 17:34:51

No idea Golub, sorry.

(Comments wont nest below this level)
 
 
 
Comment by hiutopor
2007-09-17 15:40:33

Hi

Very interesting information! Thanks!

Bye

 
Comment by Le van Be Tam
2007-11-16 17:16:14

Good afternoon Geely Holding group.
My name is Le Van Be Tam.I was born in 1976.
I’m a designer in HCM city, Vietnam.
I sent my Geely logo design competition examination on July 2007.
I want to know that did Geely Holding group recieve my competition examination ?
Please answer to me at:
Email:tamlvb@dongtam.com.vn
or tam81976@yahoo.com.
Thank so much.

Comment by Ashley
2007-11-16 17:32:18

Dear Mr. Le Van Be Tam,

Im sure they did receive your entry, but probably wasnt good enough as the winner has already been chosen.

Best Regards,
China Car Times.

 
 
Comment by Le van Be Tam
2007-11-16 17:39:47

Good afternoon.
Please send to me list of winner about Geely logo design competition.
Thank so much.

 
Comment by khaled Subscribed to comments via email
2007-12-11 01:18:10

Good afternoon.
Please send to me list of winner about Geely logo design competition.
Thank so much.

 
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