It seems Chinese car maker Geely has a paranoia complex about its perfectly fine logo, like the girlfriend that constantly asks ‘Do I look good in this?’ Geely Autos is holding a competition for designers all over the world to help it design a new logo, the criteria for the new logo is that should symbolically representative, artistic, as well as being practical and being able to embody the corporate concept and spirit of Geely Holding group.
However, we at China Car Times believe that Geely should forget the logo, leave it as it is we say, instead they should work on their new slogan for 2007, which is ‘Beyond_the value‘ yes, that is an under_score. Oh, Geely is throwing down a 3.6 million RMB cash prize (thats about $461,000USD) for the winning logo.
It seems Shanghaiist.com wasnt as lazy as us and actually posted some info about how to actually enter the competition:
On the Geely website we found this release about the contest. Looks like it has been going on for a week or so now â€” and we’re not sure when it ends. The release didn’t mention 3.6 million yuan, but a Baidu search shows that the figure is apparently accurate. Seems you can email your logo to email@example.com.
Thanks to those guys!