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Help Geely Out - Design Them A New Logo!

14 January 2007 20 Comments

geely_logo.jpgIt seems Chinese car maker Geely has a paranoia complex about its perfectly fine logo, like the girlfriend that constantly asks ‘Do I look good in this?’ Geely Autos is holding a competition for designers all over the world to help it design a new logo, the criteria for the new logo is that should symbolically representative, artistic, as well as being practical and being able to embody the corporate concept and spirit of Geely Holding group.
However, we at China Car Times believe that Geely should forget the logo, leave it as it is we say, instead they should work on their new slogan for 2007, which is ‘Beyond_the value‘ yes, that is an under_score. Oh, Geely is throwing down a 3.6 million RMB cash prize (thats about $461,000USD) for the winning logo.

UPDATE:

It seems Shanghaiist.com wasnt as lazy as us and actually posted some info about how to actually enter the competition:

On the Geely website we found this release about the contest. Looks like it has been going on for a week or so now — and we’re not sure when it ends. The release didn’t mention 3.6 million yuan, but a Baidu search shows that the figure is apparently accurate. Seems you can email your logo to logo@geely.com.

Thanks to those guys!

20 Comments »

  • db said:

    Looks like Nissan’s ‘SHIFT_the future’ slogan has some admirers…

  • Churongdat said:

    Hello,

    How can i submit the design of Geely logo?

    Pls., help.

    Many thanks,

    Churongdat

  • ashsutcliffe (author) said:

    http://www.geely.com/news/detail/23647.html

    in chinese but the email in the article seems like the one to go for.

  • dennis said:

    Well, if you understand this legal and designer mumbo jumbo, you might stand a chance.
    They are not looking for just a new logo, but are looking for a commercial
    company with profesional logodesigns
    here is teh reply I got.

    Thank you for your letter to us, please send your works to this address: Room 517, #1760 Jiangling Road, Bingjiang District, Hangzhou, Zhejiang, P.R. China. Thank you!
    The following is the request of our designs, we will be pleased that you can obey it
    (1) Contributes requirements: contributes are required with professional design software (e.g. PHOTOSHOP、ILLUSTRATOR、CORELDRAW、3DMAX etc), electronic document material, a copy of each color and black & white printed manuscripts for each.
    (2) The references need to provide in contributions:
    Contributions from unit:
    ① Copies of the unit’s business license and legal person’s code certificate.
    ② Copies of the unit’s legal representative’s ID and other valid certificates;
    ③ The original legal person’s consignment authorization and copies of consignee (participant)’s ID and other valid certificates;
    ④ Works: a copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
    ⑤ Unit introduction, contacts and classic designed cases.
    Organization (Two or more than two persons):
    ① Copies of participants’ ID and other valid certificates, and common competition declaration signed by all the participants.
    ② Works: A copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
    ③ Introduction and contacts method of each participant.
    Individual:
    ① Copies of participants’ ID or other valid certificates.
    ② Works: A copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
    ③ Introduction and contacts of each participant.
    The works refer to identification system design of vehicle logo (including VI handbook), not just a single logo or symbol. Concerning the large workload of completing VI handbook, it’s allowed for designers to separate contributions as two parts. But the first part must embody main identification design of vehicle logo, and the second one’s time for contributing cannot exceed the deadline.
    Best Regards
    Geely Holding Group

  • ashsutcliffe (author) said:

    Wow! Thanks for posting that up Dennis! It looks like their demands are much higher than they originally made out. We thought it was a competition open to the general public!

  • dennis said:

    Yep, that is the problem with companies like this, the stuff above is even so badly translated that even professional designers I spoke on the net had a very hard time figuring out what it means.

    It would have been handy if they had posted this beforehand, but they now get a shitload of probable idears in which they don`t have to pay for.(pardon my french, but that is how I feel)
    They shouldn`t have called it a competition, for it isn`t.
    They just ask for professional companies to send them their idears for free, so they can choose.(or even steal sometimes, by altering the idea a bit and then it becomes their idear)

    http://www.no-spec.com/
    explains why many companies don`t like that way of doing business.

    And a good logo, is a good logo, be it made by an amateur or a professional, if the logo is good but the original artists can`t do the scpecifications
    they could always hire a company who could redo the idea.

  • Dave Lilly said:

    So what does this mean, Dennis?

  • Susana Castell said:

    Hello
    Single I wanted to know when it is the term of inscription and where
    I can find the bases of the aid.
    For example, the total of ideas that I
    can command, size, etc.
    Thanks

  • Tran Hoai Duc said:

    I’m designer from Hanoi - Vietnam
    I want to become participant of Geely logo design contest.
    Could you please tell me how to get the “VI handbook”. It would be my great pleasure to receive your guide or a link to this document.
    Thank.

  • Ngo Kim Anh said:

    Hello,

    What is dead-line of Geely logo design competition?

    Thanks!
    (NgoKimAnh)

  • Norman Tioco said:

    I just browsed from the internet and found out that GEELY is now conducting a new GEELY logo design contest. I already read a short brief about the company,
    the new tagline and the objective. I’m very much interested to join.
    All I want to know is the rules and mechanics of the contest.

    May I please request a copy of the contest mechanics or tell me what site can I go
    thru to get what I want to know. Looking forward to your fast reply.

    Thank you very much.

    Sincerely,
    Norman Tioco

  • dragin said:

    Hi Norman:
    I believe the contest is now closed to further entries. Somewhere online I think I remember seeing a message from Geely thanking all those who participated.

    But here’s an email address where you can inquire to confirm that.

    logo@geely.com

    Good luck.

  • Golub Yuriy said:

    where hear results of the contest Geely Logo

  • Golub Yuriy said:

    How do you do
    Where and when will publish results of the contest Geely Logo

  • Ashley (author) said:

    No idea Golub, sorry.

  • hiutopor said:

    Hi

    Very interesting information! Thanks!

    Bye

  • Le van Be Tam said:

    Good afternoon Geely Holding group.
    My name is Le Van Be Tam.I was born in 1976.
    I’m a designer in HCM city, Vietnam.
    I sent my Geely logo design competition examination on July 2007.
    I want to know that did Geely Holding group recieve my competition examination ?
    Please answer to me at:
    Email:tamlvb@dongtam.com.vn
    or tam81976@yahoo.com.
    Thank so much.

  • Ashley (author) said:

    Dear Mr. Le Van Be Tam,

    Im sure they did receive your entry, but probably wasnt good enough as the winner has already been chosen.

    Best Regards,
    China Car Times.

  • Le van Be Tam said:

    Good afternoon.
    Please send to me list of winner about Geely logo design competition.
    Thank so much.

  • khaled said:

    Good afternoon.
    Please send to me list of winner about Geely logo design competition.
    Thank so much.

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