Comments on: Nanjing Change The Meaning of MG? http://www.chinacartimes.com/2007/01/14/nanjing-change-the-meaning-of-mg/ Explaining the Chinese Car Industry Thu, 09 Feb 2012 11:17:35 +0800 hourly 1 http://wordpress.org/?v=3.3.1 By: ashsutcliffe http://www.chinacartimes.com/2007/01/14/nanjing-change-the-meaning-of-mg/comment-page-1/#comment-86 ashsutcliffe Sun, 14 Jan 2007 12:36:23 +0000 http://www.chinacartimes.com/2007/01/14/nanjing-change-the-meaning-of-mg/#comment-86 Mr. Brum Brum - Have you commented before? You could always register ;) The Wikipedia entry for MG says 'MG got its name from "Morris Garages", a dealer of Morris cars in Oxford which began producing its own customized versions to the designs of Cecil Kimber who had joined the company as its Sales Manager in 1921 and was promoted to General Manager in 1922.' You are right, it is not new news - the name change was published by The Telegraph in June 06. Mr Zhang Xin (presumably a Nanjing MG employee) was quoted as saying "We want Chinese consumers to know this brand as 'Modern Gentleman'," he said. "To see that this brand represents grace and style." http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/06/18/wrover18.xml&sSheet=/news/2006/06/18/ixnews.html The main reason this was posted on CCT is because there are two pieces of news floating around right now 1) the remergence of the MG acronym change story (Check Google news for Nanjing Modern Gentlemen) 2) the fact that Nanjing are looking for a marketing agency, which hasn't been reported by any auto related website yet I thought the two would tie together nicely as one story. Mr. Brum Brum – Have you commented before? You could always register ;)

The Wikipedia entry for MG says
‘MG got its name from “Morris Garages”, a dealer of Morris cars in Oxford which began producing its own customized versions to the designs of Cecil Kimber who had joined the company as its Sales Manager in 1921 and was promoted to General Manager in 1922.’

You are right, it is not new news – the name change was published by The Telegraph in June 06. Mr Zhang Xin (presumably a Nanjing MG employee) was quoted as saying

“We want Chinese consumers to know this brand as ‘Modern Gentleman’,” he said. “To see that this brand represents grace and style.”

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/06/18/wrover18.xml&sSheet=/news/2006/06/18/ixnews.html

The main reason this was posted on CCT is because there are two pieces of news floating around right now

1) the remergence of the MG acronym change story (Check Google news for Nanjing Modern Gentlemen)
2) the fact that Nanjing are looking for a marketing agency, which hasn’t been reported by any auto related website yet
I thought the two would tie together nicely as one story.

]]> By: Brum Brum http://www.chinacartimes.com/2007/01/14/nanjing-change-the-meaning-of-mg/comment-page-1/#comment-85 Brum Brum Sun, 14 Jan 2007 10:55:56 +0000 http://www.chinacartimes.com/2007/01/14/nanjing-change-the-meaning-of-mg/#comment-85 1. It's a myth that MG stood for "Morris Garages". It never stood for anything. So "Modern Gentleman" is as valid an interpretation of those letters as anything else. 2. This OLD news. NAC-MG were using "Modern Gentleman" as far back as their first trade show back in '06. 1. It’s a myth that MG stood for “Morris Garages”. It never stood for anything. So “Modern Gentleman” is as valid an interpretation of those letters as anything else.

2. This OLD news. NAC-MG were using “Modern Gentleman” as far back as their first trade show back in ’06.

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