Haima motors based in Hainan island off the south coast of China is showing off its new metal today, the Haima H1 which looks a lot like BYD F3R (which in turn looked like the Buick HRV). The new range of Haima vehicles was apparently designed by the Italian design company Studio Idea. What ever design work they did do it doesnt look too different from the original Mazdas.
The name ‘Haima’ is a compound of the two words Hainan (where Haima is based) and Mazda, so you get Haima. In the days of old Hainan Auto works and Mazda had a joint venture together where Hainan Autos would produce Mazda cars, and get to have an occasional sneaky peak at Mazdas blue prints for its own car designs. The mega giant Chinese car producer, FAW came along and bought Hainan Auto Works, thus the FAW-Mazda joint venture was born, and became very successful too. Once the FAW-Mazda JV was put into place, Haima became on of FAW’s sideline brands like Xiali, Red Flag etc. This did not effect Haima too much and they had grand plans to carry on their own brand, and this is what you see before you today.
This is the Haima 11 saloon variant, based off a Mazda 3: