http://www.chinacartimes.com/2007/09/20/hyundai-to-launch-luxury-models-in-china/ Explaining the Chinese Car Industry Thu, 09 Feb 2012 11:17:35 +0800 hourly 1 http://wordpress.org/?v=3.3.1 http://www.chinacartimes.com/2007/09/20/hyundai-to-launch-luxury-models-in-china/comment-page-1/#comment-17016 Patrick Malseed Sun, 23 Sep 2007 01:14:59 +0000 http://www.chinacartimes.com/2007/09/20/hyundai-to-launch-luxury-models-in-china/#comment-17016 That is a big gamble for what is perceived as a "foreign" manufacturer even though Hyundai are very well established in Beijing. One of the things I notice in China is that some vehicle brands tend to be "regionalised" For instance you do not see too many Hyundais running around Shanghai. Obviously the size of the country and the high transportation costs are partly to blame for this. I hope they have not set their sights too high otherwise they might be dissapointed in the low sales volume. That is a big gamble for what is perceived as a “foreign” manufacturer even though Hyundai are very well established in Beijing. One of the things I notice in China is that some vehicle brands tend to be “regionalised”
For instance you do not see too many Hyundais running around Shanghai. Obviously the size of the country and the high transportation costs are partly to blame for this.
I hope they have not set their sights too high otherwise they might be dissapointed in the low sales volume.

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