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Geely announces new logo

6 November 2007 12 Comments

Geely today announced the winner of the Geely Logo Competition. Lucky winner, Yue Xian De, walked away from the Beijing Geely University held show with 360,000rmb in cold hard cash (well, actually a big cardboard check) The new logo is pretty much as we guessed the other day, we think the new logo looks pretty upmarket, but others think it looks like a chromed dog poo.

12 Comments »

  • dragin said:

    I’m sure it will grow on us. I hope that with the many variations that a logo takes, the background will be more appealing. In this photo it looks a bit like fabric.
    Congratulations Mr. Yue!
    Is he a Geely University student I wonder?

  • Dog tucker said:

    Ahah- the chromed turd pulled through!

  • slade said:

    Made in Turkmenistan.

    That’s what this logo says to me.

    But,
    but,
    the top part will make a good place to tie the lucky red ribbon (do they do that up north?) until it breaks off.

  • JOHNSON said:

    wth is it suppose to mean?? if its on an iranian car i can understand but Geely? what wrong with a huge hexagonal G with some big ass bling! that’ll do the job and go down well in the US…back to the grawing boards GEELY!!

  • Ashley (author) said:

    Sometimes see the lucky red ribbon tied onto the back of the car, dragging on the floor like those rubber anti static things.

    Usually, only Geely drivers though.

    I wondering if this will sit on the hood as an ornament.

  • Erik said:

    It is 3.6 million yuan, not 360k.

  • M0L0TOV said:

    Geely’s cars will only sell like hotcakes if it comes with 20′ spinners from the factory yo! On a side note, the Aussie exports will all be called Paul Hogan Editions with genuine snakeskin seat inserts and machete holders.

  • woxihuanpijiu said:

    3.6 mill….. I really need a new job……

  • Ashley (author) said:

    Erik, different no’s are going around - some news centers are saying 2 million RMB for the logo prize fund(the chromed dog pooh) but set aside 3.6 million for the whole contest, including fees, studio time, fireworks what not etc, so they piddled away 1.6 million RMB on expenses.

    I saw pictures of the finalists, all of them looked Chinese (might have been other non Chinese Asians though, but I doubt it) bit unfair seeing as it was initially a ‘global competition’

  • Windy said:

    Not sure that sharp spike would pass European safety regulations?

  • M0L0TOV said:

    Ah yes, I forgot about the new EU pedestrian safety regulations. In that case, I’m going to start exporting hood ornaments to all of Europe. I think it’s our civic duty to maim or impale unwitting pedestrians with our hood ornamest :-D

  • Slade said:

    One more logo comment:
    When is BYD going to do a makeover of their faux BMW logo? I got a great idea for a faux Toyota one. :)

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