Geely announces new logo


geelylogo2 Geely announces new logo

Geely today announced the winner of the Geely Logo Competition. Lucky winner, Yue Xian De, walked away from the Beijing Geely University held show with 360,000rmb in cold hard cash (well, actually a big cardboard check) The new logo is pretty much as we guessed the other day, we think the new logo looks pretty upmarket, but others think it looks like a chromed dog poo.

ash 010 web avatar Geely announces new logo

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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12 Comments so far, please add your thoughts!

  1. avatar dragin says:

    I’m sure it will grow on us. I hope that with the many variations that a logo takes, the background will be more appealing. In this photo it looks a bit like fabric.
    Congratulations Mr. Yue!
    Is he a Geely University student I wonder?

  2. avatar Dog tucker says:

    Ahah- the chromed turd pulled through!

  3. avatar slade says:

    Made in Turkmenistan.

    That’s what this logo says to me.

    But,
    but,
    the top part will make a good place to tie the lucky red ribbon (do they do that up north?) until it breaks off.

    • avatar Ashley says:

      Sometimes see the lucky red ribbon tied onto the back of the car, dragging on the floor like those rubber anti static things.

      Usually, only Geely drivers though.

      I wondering if this will sit on the hood as an ornament.

  4. avatar JOHNSON says:

    wth is it suppose to mean?? if its on an iranian car i can understand but Geely? what wrong with a huge hexagonal G with some big ass bling! that’ll do the job and go down well in the US…back to the grawing boards GEELY!!

    • avatar M0L0TOV says:

      Geely’s cars will only sell like hotcakes if it comes with 20′ spinners from the factory yo! On a side note, the Aussie exports will all be called Paul Hogan Editions with genuine snakeskin seat inserts and machete holders.

  5. avatar Erik says:

    It is 3.6 million yuan, not 360k.

    • avatar woxihuanpijiu says:

      3.6 mill….. I really need a new job……

    • avatar Ashley says:

      Erik, different no’s are going around – some news centers are saying 2 million RMB for the logo prize fund(the chromed dog pooh) but set aside 3.6 million for the whole contest, including fees, studio time, fireworks what not etc, so they piddled away 1.6 million RMB on expenses.

      I saw pictures of the finalists, all of them looked Chinese (might have been other non Chinese Asians though, but I doubt it) bit unfair seeing as it was initially a ‘global competition’

  6. avatar Windy says:

    Not sure that sharp spike would pass European safety regulations?

    • avatar M0L0TOV says:

      Ah yes, I forgot about the new EU pedestrian safety regulations. In that case, I’m going to start exporting hood ornaments to all of Europe. I think it’s our civic duty to maim or impale unwitting pedestrians with our hood ornamest :-D

  7. avatar Slade says:

    One more logo comment:
    When is BYD going to do a makeover of their faux BMW logo? I got a great idea for a faux Toyota one. :)

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