Brilliance creating a large dealer network in the EU

Brilliance/Zhonghua Auto | | November 15, 2007 at 3:23 pm

Brilliance seems to be slowly yet surely creating quite a large network of dealers and distributers in Europe covering many Western European countries. Despite the poor results of the Brilliance BS6 in a previous crash test by the German group ADAC , and then the retest in Spain where the much improved BS6 did rather well in the official Spanish crash test.

Brilliance has signed up dealers in Spain, France, Portugal, Switzerland, Czech Republic and is currently in advanced talks with an Italian dealer. HSO Motor Deautch land is taking the lead of Brilliances European operations, with the German outfit signing up many of the European dealers directly, and is currently planning to expand into Norway, Austria, Poland and Hungary.

ash 010 web avatar Brilliance creating a large dealer network in the EU

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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1 Comment so far, why not add your thoughts as well?

  1. avatar dragin says:
    November 16, 2007 at 11:33 pm

    Guess I’ll never understand why Brilliance’s joint venture partner BMW, never forewarned them about how serious are the crash tests in Europe. It would have helped Brilliance to avoid all that bad media coverage…..something consumers tend to remember.
    Hopefully most Americans will never catch wind of it.

    Reply

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