Lifan have been in the auto making game for a mere two years, and already they are starting to threaten their larger rivals. To boost sales, Lifan previously offered all car buyers in 2008 free maintenance for a period of 2 years, or 35,000km, which ever comes first. In addition to that rather generous offer, Lifan has offered 2008 buyers a five year guarantee on its products, upto 100,000km.
The market in which Lifan is situated (40,000 to 90,000rmb market) is a cut throat area, there are a plethora of cars in that sector from domestic brands (Chery, FAW, Geely etc), and foreign brands (Nissan, and Suzuki both make sub 100k cars for Chinese consumers). So Lifan really needs to stand out from the crowd, both with its products, and services.
If anyone was to buy a Lifan car this year, they are sure to be well looked after by the Lifan sales and services team, who have strenghted their service network across the PRC.
Do you think Lifan will do this for their cars in America at 2010?
They’ll have to do this or better if they’re going to sell stateside, just like the Korean makes did in the 90’s.