Despite the run away success of certain Ford models in the Chinese market place (namely the Focus, and a lesser extent the Mondeo) Ford failed to hit the sales goals it set for itself at the end of 2006 for the following year.
Ford aimed to increase its market share from 2.0% to 2.4%, however, Ford only achieved a slight raise of 0.1%. At the end of 2007, Ford had 2.1% of the automobile market in China.
On average, 70% of Chang’an Fords parts and supplies are sourced locally, with Ford importing the other 30%, this works out to being a potential profit loss of $1000USD on each vehicle sold. If Ford were to correct this issue, and source more locally made parts rather than importing, then profit on the Focus and Mondeo models would go up substantially.
Chang’an Ford are expected to launch the latest European edition of the Focus later this year.
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