China Loves Britain, part 24344 – The Maestro MPV
In our last ‘China Loves Britain‘ report, we talked about the Morris Ital, and how it found its new home in China long after it had ceased production. Today we turn our focus to the humble Austin Maestro van and its new Chinese clothes.
The Maestro and its van variant ceased production in 1994 as soon as BMW got their paws on Rover, the Maestro was one of the first vehicles to get the axe from the Rover line up, and rightly so. It was ancient compared to what the competitors were putting out at the time. But Auto Car magazine named the Maestro as one of the best motoring buys in 1993, they said it was old, but cheap – what more could a driver want?
The tooling, and IPR to the Maestro and Montego were sold to Etsong, a Chinese tobacco company that oddly have their fingers in many pies (real estate, football stadiums etc). They set up shop in their native Qingdao city, in Huangdao district. In late 2003, China Car Times passed that very factory and saw a car park full of Maestros and Maestro vans, it brought a tear to our glass eye to see so much automotive history in one place. From what we understand, the Etsong factory was pretty much low scale production with Etsong planning to sell the Maestro in 2000 0nwards as a ‘Qingdao Peoples Car‘. Obviously Qingdao people are a lot smarter than people give them credit for, they weren’t going to flock to buy a late 80′s car in the 00′s. Etsong quietly sold the factory on to First Automotive Works (FAW) where a Maestro was combined with Montego bits to create an odd Montego-Maestro hybrid, FAW then sold the factory on to SAIC-GM-Wuling. China Car Times is currently unsure whats coming out of that factory, although we will check next month when we need to go to Huangdao.
As well as churning out old Maestros, Etsong, in true British Leyland/Austin/Rover style churned out some ‘gimmick’ models to improve sales, namely, an MPV. The Maestro van had two holes cut in either side and hinge opening windows fitted. The rear ‘seats’ that turned the van into an MPV is just a simple bench, by bench we really do mean bench, for the rear seats didnt even have any headrests! The front seats flicked forward like any 3 door hatchbacks seats would to allow access to the rear seats. It has ample cargo space in the back, although there was no separation between cockpit and cargo area, so it might get a bit cold in winter months. We didnt see any seatbelts for the rear seat users, but seat belt use is not compulsory in China for passengers anyway (only drivers seem to get fined for not wearing seat belts in China), so why fit something thats not going to get used?
China Car Times spotted the below Maestro MPV parked up today, what could we do but take pictures of it?
China Car Times has learned that the engines in these motors were not actually of Maestro stock, but rather under license from Toyota! Wikipedia says that the Maestro Van is still in production – but seeing as the factory has been sold, and the model no for the van (CA6410) has been transfered over to the FAW made Daihatsu Xenia, were not so sure! We think the Maestro, and its various spin off have finally disappeared into motoring history, never (hopefully) to be resurrected again.
We wonder if the talking dashboard that Maestro and Montego were famous for was transferred over to the Chinese Maestro? We’d love to hear a car tell us ‘ai ya! – man yi dian, man yi dian‘


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Wasn’t British RDS International Engineering the 3rd party that delivered these dies to Etsong? Despite its ties with Qingdao’s municipal government, Etsong apparently had problems obtaining a license to build and sell passenger cars. So FAW bought the factory in 2004 and besides the Maestro/Montego hybrid called Lubao, I think it also planned to build the Mazda M9 there.
For unknown reasons it sold the place to SAIC-GM-Wuling in April of 2005. Since then Wuling branded minivans are being produced there helping to push that joint venture’s total to one half million in 2007.
I had also heard that for a time there was a possibility that BMW was going to team with Etsong to produce 3 Series SKDs there in the Qingdao location.
If Laofan drops by I’m sure he can shed a clear light on it.
WHAT PRICE CLASS?
http://www.macdroitwich.com
The Maestro/Montego (“Monstro”) were the last Austin-Rover made without any part from Honda. I think today’s MG3 uses the Montego’s rear axle.
The only achievement of the Montego was to be the first production car ever to be fitted with a direct injection diesel engine, a couple of years before VW.
The Maestro is actually a 70′s car they dropped the talking dash early on in its life. Think it had a rectangle steering wheel when it was first designed too.
I think we should petition SAIC/MG to bring out the MG Maestro again! that was pretty cool (in a bad kind of way)
I think you’re getting confused with the Austin Allegro. It had a square(ish) steering wheel called the Quartic. The Maestro was conceived in the 70′s for launch in the early 80′s to take on the Golf, the Astra/Kadette and the Ford Escort. The only Maestro that was cool (in a crap sort of way) was the MG Turbo. But it only got 150hp from a 2L turbo unit. Not the best really!!
Wiki says
“The Austin Maestro is a mid-sized 5-door hatchback car that was produced from 1983 to 1994, initially by the Austin Rover subsidiary of British Leyland and from 1988 onwards by successor organisation Rover Group. “
Being a really sad person….I still have the original launch brochure for both the Maestro and Montego in my attic. After reading this story I looked out the publications, it’s not dated very well!! That digital dashboard is now hideous, shows how things have moved on in the 20 odd years since it was launched.