SAIC are actively seeking partners to build the Roewe 550 for European distribution according to the Chinese automotive portal, auto.sohu.com.
SAIC have reportedly held talks with the German company, Karmann, in hopes of getting them on board to make the Roewe 550 for the European mainland.
SAIC are saying that since buying NAC MG and inheriting the British factory, Longbridge, their strategic sales plans have gathered speed, and have said their next target for expansion is Europe.
Once launched in Europe, the Roewe 550 is expected to sell for 12,000 to 20,000 Euros.
Am I missing something here - with the inference that the 550 may be made in Germany? Why are SAIC not thinking of using the established Longbridge site and resources?
Karmann has come upon bad times and needs the work. SAIC apparently sees Karmann’s 危机 weiji, or crisis, as an opportunity.