SEAT entering China


A SEAT spokesman recently mentioned to a British newspaper (must be true news, then) that SEAT are looking at the possibility of pairing up with Chinese automotive giant, First Automotive Works (FAW) in the near future. SEAT have since become a subsidiary of VW but previously worked with Fiat.

One of the first cars that SEAT would plan to introduce in China, would be something in the AO class. Furthermore, rather than rolling out nationwide, SEAT would first test market conditions along the Eastern sea board of China before rolling out nationwide. We think this could mean that SEAT would first import cars into China and sell from FAW dealers before rolling out the tooling and machinery required to make their motors in the PRC.

ash 010 web avatar SEAT entering China

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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2 Comments so far, please add your thoughts!

  1. avatar Joest says:

    There’s already Seat-based car in China! Like the Nanjing Soyat (which used the tooling of the 80s’ Seat Ibiza) and the Chery Windcloud (which used the tooling of a 90s’ Seat Toledo.)

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