The Roewe 550, unmasked, uncovered, inside and out


We love the Roewe 550, which is most surely the car that will put the Chinese car industry on the map. Pictures have been released which give far more detail on the 550′s interior, and exterior.

roewe550 bodya.thumbnail The Roewe 550, unmasked, uncovered, inside and out roewe550 bodyb.thumbnail The Roewe 550, unmasked, uncovered, inside and out roewe550 body.thumbnail The Roewe 550, unmasked, uncovered, inside and out

Interior:

roewe550 body int.thumbnail The Roewe 550, unmasked, uncovered, inside and out roewe550 body inta.thumbnail The Roewe 550, unmasked, uncovered, inside and out

Now that full pictures of the car (which will be launched next week) are out, what do China Car Times readers think?

ash 010 web avatar The Roewe 550, unmasked, uncovered, inside and out

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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15 Comments so far, please add your thoughts!

  1. avatar Anthony says:

    All I can say is congrats to Roewe who did what the useless Rover management could not do. I think the car looks great. My only reservation is the lack of grille….but only because I am thinking of it as the small Rover they could never make. Thumbs up from Europe!

  2. avatar peryerplowman says:

    What might have been….. :-(

    CLASS

  3. avatar aron says:

    God I love that dashboard. Hands down, best Chinese car ever.

  4. avatar Bob says:

    The Dash is a bit wierd – but in a good way. I like it! (well minus the front of the car ;-) . It looks like it’ll stack up against the Lavida?

    160,000 for a 1.8T engine, decent exterior and interior – sounds right to me :-) Wonder how good that GPS will be (meaning the maps)…

  5. avatar Edgar Koops says:

    I like the car, it looks very good, but a pity that I don’t see much Britishness in it and it doesn’t resembles a Rover/MG, it more is in style with the new Lexus cars. But nevertheless a great Chinese car which could have great succes in Europe I recon, probably even more if it would be adjusted a bit and put on the market as an MG and not as a Ssang Yong. Time will tell…….

    • avatar aron says:

      I agree, it lacks quirky British characteristics (kind of like how Jeremy Clarkson said new Jags have lost their quirkiness and temperment). Nonetheless, an impressive showing…
      .
      Is it headed to Europe under the guise of Ssangyong? That would be a pity, although it might be a good move to hide the fact it comes from China lest it gets blasted out of the water before it arrives.

  6. avatar vava1 says:

    WOW! Can’t wait to see the MG version :)

  7. avatar Bartig says:

    Awesome. Already this good in such a short time. Roewe already outgrew my oh-how-I-like-the-industry-underdogs feelings, because this design is more serious than what the Korean ever made.

    Yes, that includes the grille. Can’t see anything wrong about it.

  8. Looks good. But it can’t seriously be called an MG if SAIC don’t make 1 volume car in the UK….

  9. avatar OS says:

    Looks pretty good all around. Probably the best Chinese car up to this point.

  10. avatar Alibaba says:

    Look great in silver.

    Ash,
    what do you think of “D5″ of this car in SOHU article?
    http://auto.sohu.com/20080417/n256355695.shtml
    I suppose “Syn-Tech” means SAIC will officially support customer software upgrade, sth like ECU or personal interface. That’s interesting.

    • avatar Ash says:

      Im still trying to digest it – The English is all buzzwords, where as the Chinese has a bit more meaning to it.

      Could it be that the Roewe 550 will have that Toyota style call home feature to download latest software/patches/maps?

  11. avatar Bob says:

    Was just wondering, does this car have an option of Parking sensors? (you know starts beeping when you back to close to something, or better yet, shows you a radar-ish looking graphic of your proximity to things while backing up – ala BMW)

    This auto seems up there in offerings, so would think it might have the options like the higher brands – but just have this feeling it doesnt… If not, does any other Roewe vehicle offer this option?

  12. avatar Brian says:

    I must agree. Great finishing. Sophisticated design. There’s a little too much Toyota Allion in the greenhouse, though.

  13. avatar dogtucker says:

    lets wait and see it in the flesh – then comment.

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