Roewe 550 on sale in July, 160,000 to 180,000rmb

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The Roewe 550 will be officially launched for the market at a SAIC show in June 2008 according to our sources. The 550 was shown to the world at the recent Beijing Auto Show and gained wide attention from both domestic and foreign visitors to the show, many acclaimed the Roewe 550 as the finest Chinese made vehicle to date, and who are China Car Times to argue with that?

The Roewe 550 is an ‘intelligent sedan‘ according to SAIC, this comes in form of the D5 digital dashboard which is also known as a driving management system. What this exactly does, is still a bit of a mystery to China Car Times. Obviously its based on the infamous talking Maestro, a distant cousin of the modern day Roewe 550. The D5 digital dash offers the RMI (Roewe Multimedia Interface) which is a DVD screen, GPS navigation, an ‘information delivery system‘ The autobox transmission is also hooked up to the D5 system, which apparently lowers the risk of electrical failure.

Cool stuff aside, the Roewe 550 does have a safe and boring side (although, there is nothing wrong with that) The 550 does come jam packed with every safety acronym they could think of: Slip control system (SCS) ABS, EBD, CBC, MSR, TCS, VSC. The 550 is also built to European NCAP 5 star crash test safety standards, as well as the Chinese CNCAP 5 star safety standards. The 1.8T engine, a modified K-Series engine (hint, no blowing head gaskets) has been upgraded to Euro 5 emissions standards, and is very fuel efficient with it needing only 6l of fuel for 100km of travel.

And in other Roewe 550 news: SAIC are busy working on a hatchback version of the Roewe 550, and possibly an SUV. Who said they didnt get their monies worth out of the Rover-MG fire sale?