Ford have given the new Mondeo a massive price cut in China to make it ‘more competitive’ with its rivals. The price cut, a massive 20,500rmb (Honestly, one of the biggest we’ve ever seen) will take the base model 2.3l manual Mondeo to a bargain 170,480rmb, the base model 2.0l version will reach the mid 150,000rmb range. The 2.3 automatic gearbox model doesnt have as big as price cut, but will be cut in price by 15,000rmb.
The price cuts put the gigantic new Mondeo in direct competition with the similar priced VW Magotan, Passat, and the new Mazda 6. The price cut could also have been due to the fact that May sales of large cars were down an amazing 50% for that month alone, and many other brands have been forced for cut prices.