After the Roewe 550, whats next?


In a recent interview with The Daily Economic News, SAIC’s General Manager, Wang Shao Qiu, revealed that SAIC will be entering the A-segment of the market with the Roewe brand, which echoes what MG’s Yang Jun Hu said in a previous interview.

Wang Shao Qiu went onto say that the 2.5 V6 Roewe 750 sold 16,000 vehicles since going on the market, and a waiting list of 7000 people waiting for the recently launched Roewe 550 1.8Turbo model. Mr Wang also revealed further plans for a naturally aspirated 1.8 550.

Mr. Wang also speculated that Roewe will launch either a Roewe 350, or a 250 depending on the market requirements and what Roewe customers require in a car.

ash 010 web avatar After the Roewe 550, whats next?

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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2 Comments so far, please add your thoughts!

  1. avatar mark says:

    Sales of 16,000 in one year! It would be respectable for a niche manufacturer but hardly for a company that’s trying to hit the mainstream.

  2. avatar Head Honcho says:

    Seems low. I liked the way the 750 looked on the outside. I didn’t think the insides of the car matched the outer look. The panel quality, the glove box gap. Looked unfished to me.

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