China Car Times

China Car Times has decided, the MG3 SW is going to be the car that makes MG into a well known brand in China. It wasnt a long hard, thought out decision, it was a rather easy decision to make actually.

You see, MG have started an agressive media campaign for the MG3 SW, if you’re in China right now we can bet at least 100USD per person that you’ve seen this advert at least 50 times before you brushed your teeth this morning. Although the later may well be a slight exaggeration on behalf of China Car Times, but on a serious note the advert (and various other MG3 SW adverts) are getting massive amounts of coverage. They are being played on national Chinese television at peak times, when young families in need of a rugged motor are more than likely to be watcing. Again, China Car Times finds himself watching the advert again in the elevator on the way to the office, both inside the lift and again when I press the button to go down, or up.

So how is all of this media attention going to help NAC MG sell more MG3 SW’s? Well, for a start they are targetting it at just the right audiences; office elevators (white collar workers) prime time TV (white collar workers after TV), and in tradional print media. Roewe went from being an unknown brand all over the world, to being a reasonbly well known brand in China in the space of 3 months thanks to an agressive advertising policy. MG are doing the same, but instead of showing off their MG7 sedan, they are showing China their mini hatchback crossover.

The MG7 never got this amount of media attention when launched, that was a mere ‘wooooo, look we made a car‘ that gained a short (but sweet) amount of time in the press, and in adverts. The change in media perception for MG is nothing short of a complete turn about for Nanjing MG. This time the message is clear ‘Wooo, look we made a car, and we’re going to sell thousands of them‘ Obviously China Car Times jests, however, it will be amazing for potential clients to visit the MG dealerships to see the MG3 SW and then think they’ve stepped into an upmarket brands dealership. MG dealerships are very luxurious, the service and attention to detail is very much what you would expect from Bentley, Jaguar, Mercedes etc.

In short, as the advert says, the MG3 SW is a car that crossed boundries and went on the market and will no doubt go on to be a massive sales hit for MG. We think its safe to say, MG is back.