China Car Times cant think of a harder automobile market to crack than Germany, VW, Audi, Porsche, and Mercedes are all at home in the Rhineland. Perhaps Brilliance believes if it can crack the German market, than it can crack any market in the world. The reworked Brilliance BS4 will be heading its way to Germany after HSO Auto Trading, a safety inspection company, cleared the BS4 for export. HSO Auto Trading say the BS4 meet all of the strict safety requirements to enter the German market.
Brilliance is aiming for sales of 30,000 vehicles in foreign markets in 2008, which they plan to double in 2009.
HSO Auto Trading is actually the name of the importer. The CEO used to import Hyundai in Germany. They’re based in Luxemburg, but they are starting the Brilliance in Germany because it’s easier to get an homologation there.
The BS4 and the BS6 should be imported in France in early 2009. The BS2 and the BC3 will follow in mid-2009.