Fiat have announced their new prices for their imported models that they will officially launch tonight at 7:30pm, the pricing of the models that they have is reasonable for imported models:
- Fiat Bravo: 200,380rmb for standard, sports model is 210,900rmb
- Fiat Linea: 170,100rmb for basic, Luxury 180,600rmb
- Fiat Grande Punto: 140,880rmb
In addition to announcing prices, Fiat have given each of the models above a Chinese name
- Fiat Bravo: 博悦
- Fiat Linea: 领雅
The Grande Punto is yet to be given a name, that name is expected to be given at a later date, but early indications are that it will be named 鹏拓.
Fiat are coming back into China since their Nanjing-Fiat JV disintergrated over poor sales performance, with both parties blaming each other for the break down in partnership. Fiat are now reportedly approaching Guangzhou Auto group with regards to starting production of new Fiat models for China, Fiat previously expressed that the imported models are only a short term plan, until they get domestic Chinese production up and running. Fiat have previously set up joint ventureships with Chery to produce the Alfa Romeo brand in China, but are currently lacking production facilities for their Fiat brands.
Although talks between Guangzhou and Fiat are in early stages, it seems that Fiat and Guangzhou have unofficially decided to enter into partnership together. Guangzhou lacks the sales capacity of northern automotive giants such as SAIC, and FAW, it does have an exceptional skill - making massive profits. Fiat wont be able to produce cars on the Honda lines in Guangzhou factories just yet, but Guangzhou is building a new factory which should be finished by 2009.
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