MINI Rick Shaw does rounds in Beijing

Share Our Knowledge With Your Friends, Contacts And Co-Workers

mini rickshaw MINI Rick Shaw does rounds in BeijingTo celebrate the MINI Clubmans jump into the PRC, Beijing MINI came up with an extremely novel idea on how to promote their new model and grab some headlines when pretty much most of the media is dedicated to the Oylmpics.

The MINI Rickshaw, named ‘The other Rickshaw’ has certainly grabbed headlines around China, and to a certain extent the international media. The body of the Clubman is from Germany (although we thought they were to be made in Austria?) and the conversion to rickshaw was carried out in Hong Kong, and then the rickMINI was taken to Beijing to ‘bring good luck’ to the Beijing Olympics.

In addition to the MINI Rickshaw, an old British Bus is going around Guangzhou peddling MINI Wares and letting the Chinese public know about the MINI Clubmans entry into the PRC.

More on the MINIRickshaw:

mini rickshaw1.thumbnail MINI Rick Shaw does rounds in Beijing mini rickshaw2.thumbnail MINI Rick Shaw does rounds in Beijing mini rickshaw3.thumbnail MINI Rick Shaw does rounds in Beijing mini rickshaw4.thumbnail MINI Rick Shaw does rounds in Beijing

The Bus:

mini bus.thumbnail MINI Rick Shaw does rounds in Beijing mini bus1.thumbnail MINI Rick Shaw does rounds in Beijing

The MINI Clubmans entry into the PRC is a little later than other countries, but the way they have entered is certainly a different one, a method that has gained lots of headlines when most of the media is focused towards the Olympics. An excellent idea, especially as MINI are promoting the Clubman as being a ‘lifestyle’ and not just a normal car.

About the author  ⁄ 

3 Comments

  • stupid
    August 12, 2008

    this article is stupid

  • ash
    August 12, 2008

    Cheers, mate.

  • Thomas Buyea, Miami, F.
    August 14, 2008

    Did anyone ask the pedaler if he wanted to haul around half of a car all day in addition to a couple fat Americans ?
    How about a light plastic look alike body on the original rickshaw frame ?

Leave a Comment

See News by Industry
Industry News China Green Auto News Spy Shots China Auto Culture
See News By Brand
Acura China Acura China Aston Martin China Aston Martin Audi China,FAW-Audi Audi China
Baojun Auto Baojun Beijing Auto Beijing Auto Group Beijing Auto Beijing Auto
Besturn Auto, FAW Besturn Besturn BMW China BMW China Brilliance Auto Brilliance Auto
Buick China Buick China Baojun Auto BYD Baojun Auto Cadillac
Changa,Chang'an Chang'an - Chana Changfeng Changfeng Changhe Auto Changhe
Chery Auto Chery Chevrolet China Chevrolet Chevrolet China Chrysler
Citroen China Citroen Dodge China Dodge Dodge China Citroen DS
Dongfeng Auto Dongfeng Geely Emgrand Emgrand Geely Emgrand Englon
FAW,First Automobile Works FAW Ferrari China Ferrari Fiat China Fiat
Foday Auto Foday Ford China,Changan-Ford Ford Guangzhou Auto Guangzhou Auto
Geely Auto Geely Geely Auto Gleagle GoNow Auto GoNow
Great Wall Great Wall Hafei Auto Hafei Haima Haima
Hawtai Hawtai Honda Honda Huanghai Yellow Sea Auto Huanghai (Yellow Sea)
Hyundai China Hyundai Infiniti China Infiniti JAC China JAC
Jaguar Jaguar Jinbei Jinbei JMC JMC
Kia Kia     Jaguar Land Rover
Landwind Landwind Lexus China Lexus Lifan Auto Lifan
Lincoln Lincoln Youngman Lotus Youngman Lotus Luxgen Luxgen
Mazda Mazda Mercedes China Mercedes MG - Morris Garages MG
MINI China MINI Mitsubishi China Mitsubishi Nissan China Nissan
Opel China Opel Opel China Peugeot Reely China Reely
Renault Riich Riich Riich Roewe
Rolls-Royce China Rolls-Royce SEAT SEAT Senova Senova/ShenBao
Double Ring Double Ring - Shuang Huan Sichuan Yema Sichuan Yema Skoda Skoda
Double Ring Smart Subaru Subaru Suzuki Suzuki
Toyota Toyota Volvo Volvo Volkswagen Volkswagen
Zotye Zotye   Others    
Close
Sign up today to receive China Car Times weekly newsletter!
Your name
Your email