Hyundai Genesis – On the market on 23rd Sept

Beijing Hyundai | Ash | September 11, 2008 at 7:06 pm

The Hyundai Genesis is set to launch onto the Chinese market on September 23rd, in just over two weeks time.

The Genesis is Hyundais first shot at the upmarket luxury sedan segment in China, and they’re not coming empty handed. The Genesis will be sold in China with either a 3.3l engine, or a 3.8l engine (Chinese reports say a V6 engine). The Genesis has actually been renamed for the Chinese market, it is to be called the Rohen within the borders of the PRC, although the Chinese media refer to the Genesis as the ‘Lao En Si’ (劳恩斯)

Pricing of the Genesis/Rohen has yet to be announced, but with the sales tax on big engines just increasing, we can bet that this motor will be more than 280,000rmb, possibly upto 350,000rmb range.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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