New VW Bora – Whats new, then?

Model X was supposed to be an entirely new China only model, but that has since turned out to be the New Bora, another sedan from VW (that looks just like all the other sedans they make for China, well, except the Polo). Model Y became the VW Lavida, which was billed as being a mini Phaeton. The Lavida appears to have set off to a good start sales wise in China, but can FAW pull off selling the New Bora alongside the old Bora?

The old Bora was critisized for having a small rear, many people complained that it was too small, too narrow, so the New Bora has gone some way in rectifiying space issues. The New Bora is longer by 164mm, and wider by 40mm. Overall, the new Bora is 4540mm long, 1775mm wide, and 1467mm tall. The overall wheelbase length is now 2610mm.

Engine wise, the New Bora will be using a 1.6l engine, which can produce 74kw, and also a 2.0l engine which is borrowed from the VW Magotan, or the latest generation VW Passat to non Chinese readers.

So can the New Bora survive whilst being sold along the original Bora (which was renamed Bora Classic) in 2008? The answer from CCT is still yes, but FAW-VW may be best to offer the New Bora to fleet uses, such as taxi companies who may be ready to upgrade from their Jettas soon.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.