Rolls Royce rolling into inland China

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Rolls Royce, the British luxury car maker needs no introduction on China Car Times, but to the inland citizens of China, its an entirely new brand. Many people have an idea of who, or what Rolls Royce is, they’ve seen them on TV.

East China has seen its boom come, and those who wanted to buy Rollers or other luxury vehicles already have done so, the obvious next step is into inland China where their lies plenty of millionaires who mostly got rich through the supply and processing of natural resources to fuel the domestic, and international boom. Rolls Royce have been actively participating in regional car shows to show their products to local audiences, and allow local audiences to get up close with a car that only the super rich, the stars, and the stately get to buy and drive on a regular basis.

Rolls Royce is actively seeking expansion in China, with them opening a new dealership in Shenzhen recently, and releasing plans for more dealerships in central China, as well as Beijing, Shanghai, and Ningbo.

The demand for luxury cars in China has been increasing dramatically for the past few years, especially in the coastal eastern towns, and even more towards central and even western China.