SAIC’s design team have been busy building a Roewe brand that they can push to the world, first it started with the Roewe 750 2.5V6 (which looks just as elegant as ever) and then the 750 1.8T, the stunning Roewe 550, and now a rebranded Ssangyong Kyron SUV, which is expected to be the next big Roewe product.

We dont know why, but it seems SAIC cant keep a lid on any of its future secret cars, the whole world knew about the Roewe 550 a whole year before it actually made it to the market, and this rebranded SUV appears to be no different! The badge on the hood, rather than in the grill, appears to have become a Roewe ‘trademark’, but somehow on this SUV, it looks rather poorly executed.