VW to launch stretched Magotan

First Automobile Works | Ash | January 5, 2009 at 1:51 pm

magotan VW to launch stretched Magotan To capture a slice of the ever growing ‘slightly stretched’ sedan market, VW are planning to launch a stretched VW Magotan. If you are not familiar with the Magotan, it is essentially the European Passat, but with a name change to account for the previous generation Passat also being on sale.

Perhaps due to the success of the previous generation Passat, and with it still being on sale at a lower price, the Magotan has not enjoyed a great success in China when compared to its previous generation. Sales could be considered neither hot, nor cold, but somewhere suitably in between. Hopefully for FAW-VW, a stretched Magotan will increase sales. Slightly stretched sedans have become very popular lately, with Ford, Volvo, and Audi all launching stretched models.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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