Ford S-Max finally given a name

Chang'an Ford | Ash | January 7, 2009 at 1:39 pm

The Ford S-Max was launched into China in 2007, except it wasnt given a Chinese name until now. The lack of a Chinese name was highly unusual for a car launched in China that came with an English name, Ford listened to its consumers and held a competition to give the S-Max a Chinese name, with the lucky winner taking home a new 5 seater S-Max.

The chosen name was actually very simple, 麦柯斯, (Mai Ke Si) which is essentially a phonetic translation of ‘Max’.

Ford apparently had 61357 people enter a grand total of 61006 possible Chinese names for the S-Max.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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