Taiwan’s Yulon to team up with Geely

Geely Automobile | Ash | January 7, 2009 at 1:17 pm

Taiwan’s Yulon car company was until very recently partnered with GM, however, the latest round of economic uncertainty caused GM to pull out of the partnership and look towards China for greater returns on investment. Yulon have been approaching Chinese car manufacturers for someone to replace GM, and it appears that Geely may be in the running to be the first car maker from the Chinese mainland to enter the Taiwanese market.

However, the plan for Geely/Yulon appears to be different from conventional automotive producing partnerships. It appears that Geely/Yulon will produce small sub 1.5l cars together in Taiwan, and the finished cars will carry Yulon badging but will be sold as new through second hand car markets in Taiwan.

Certain Taiwanese media reports have stated that car imports from China to Taiwan are banned, but the import of car parts is not, therefore it could be that Geely will start sending CKD (Complete Knock Down) kits for Yulon to assemble in Taiwan.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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