Chrysler to sell PT Cruiser to which Chinese company?


International news reports of Chrysler selling their PT Cruiser platform are spreading around the internet at fast speed, but who will buy it?

Jan. 14 (Bloomberg) — Chrysler LLC, pruning its lineup to save money, will stop building the PT Cruiser this year and is seeking buyers for the equipment used to make the model, President Tom LaSorda said.

Production “ends this summer,” LaSorda said today in a telephone interview. “Would we sell those assets? Yes. Do we have any offers to sell those assets? No. Would we be pursuing a buyer? Yes.”

The PT Cruiser, with a rounded body to mimic 1930s-style station wagons, would be the seventh model to be canceled since Cerberus Capital Management LP bought Chrysler in August 2007. The third-largest U.S. automaker is using $4 billion in federal loans to stay in business while reshaping operations to end losses.

“The need for that product has passed,” said John Wolkonowicz, a product analyst at consulting firm IHS Global Insight Inc. in Lexington, Massachusetts. “It created a buzz back in 2000, but it’s outlived its usefulness.”

Classified as a truck, the PT Cruiser has four passenger doors and a liftgate at the back. The model once targeted to appeal to younger buyers instead ended up attracting older consumers looking for a cargo-hauling vehicle, Wolkonowicz said.

Chery Cruiser? Guangzhou Cruiser? Geely Cruiser? Whats it to be?

ash 010 web avatar Chrysler to sell PT Cruiser to which Chinese company?

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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