New Hyundai Genesis Launched in China


rohens coupe 300x225 New Hyundai Genesis Launched in China
Hyundai launched their new coupe in China earlier today, except it has dropped the Genesis branding and opted for the Rohens Coupe moniker. The Genesis name was dropped for China, and replaced with the Rohens name, the sedan went on the market in August 2008 priced from 390,000rmb to slightly over 500,000rmb.

The Rohens Coupe starts at a rather cheap 190,000rmb for the base 2.0 Turbo manual model, price are as follows:

2.0T Manual 190,000rmb
2.0T Automatic 220,000rmb
2.0T Luxury Automatic 250,000rmb
3.8 Luxury Automatic 300,900rmb
3.8 Flagship 320,500rmb

The low pricing, which is on par with the Hyundai Coupe means that Hyundai could continue with its strangle hold on the ‘low priced’ coupe segment which Chinese manufacturers such as Brilliance have tried to crack but failed.

ash 010 web avatar New Hyundai Genesis Launched in China

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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5 Comments so far, please add your thoughts!

  1. avatar Mikey says:

    haha, thats such a random name.

    Whats wrong with the genesis?

  2. avatar Caddiac Wong says:

    It is so amazing that they manage to sell a 212hp FR Coupe at below RMB200k… But coupe is still not a type of car with big volume but hope that car like this can help to set new image for their brand!

  3. avatar aussie says:

    this will be a big hit, the yanks are amazed by this car, they gave it both safest car and car of the year award. if chinese start using this car as a benchmark, then they are truly no compromise, first class

  4. avatar Gerald says:

    I must say that Rohens coupe looks really good!
    Though it’s also taken some styling cues from Buick Regal/Opel Insignia and other cars.

  5. avatar Ash says:

    I havent seen a standard Rohens sedan yet, let alone the coupe. I shall look harder.

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