Chery RICH brand unveiled, Chery Faira range finds its place?!
Chery’s latest sub brand, which is set to be named ‘Rich’ (possibly spelled Riich) was scheduled to be launched today, however, no news of its launch has appeared in the Chinese press.
But, pictures of Rich branded cars from the Faira range were spotted out in a Chery carpark (above)
The Rich brand was rumored to be sport a Bentley style badge, it seems those rumors have come true. The cars themselves do look rather interesting, the crossover style version is not to CCT’s tastes, but the hatchback looks rather nice, even if it sports some design cues from the previous generation Honda Fit.
Now it seems that the Faira range will be put under the Rich brand and will be marketed as technologically rich vehicles at a low price, very much like what Ford are doing with their Fiesta. The Chery A series will probably continue to be sold under the Chery range, but the A6 and future A6 Coupe will probably fall under the Rich brand as well.
CCT will keep you updated on the Rich brand launch.
The logo is a bit blatant, but I guess the fact that they used it on their low-end line shows that it’s more of a cheeky move than plain old copying.
What kind of technological goodies are they planning to put in? I presume they’ll be gadgets vs automotive tech?
It’s Riich ash.
Why put a luxury badge on a cheap sub-compact car? I don’t get it. So Riich is not a luxury brand?
So WHAT exactly is Riich supposed to be? Luxury sub-brand with entry level models? What will make Riich unique and different from Chery, other than a name? I’m afraid I have yet to understand Chery’s logic on this…….??? Enlighten us Chery – because right now it looks like you have a VERY confusing marketing situation on your hands.
lol let’s hope chery won’t turn themself into a laughing stock this time.
IHC still finding ways to post then? Must be having fun trying to find holes in the filter!
The Crossover Faira is really, really ugly. It looks…. Indian? Perhaps in the flesh it will be different.
Actually Ash, his new name is ok……I.H. ate china!! Wow……talk about a FULL stomach!!