Odd how the owner of the company, and interviewee Mr. Bernsten wouldnt say who the manufacturer of the car originally was, despite it being rather obvious.
Automaker CEOs don’t make a habit of pulling up to The Boston Globe in a rental truck, dumping a prototype in the parking lot, and handing the keys to a writer. But that’s exactly what happened Monday as BG Automotive president Barry Bernsten and a lime green hatchback made an impromptu visit as I returned with lunch. Usually food has a much higher priority than thoughts of obscure manufacturers and strange-looking concept cars, but this time, my chicken burrito lost.
Bernsten, a Philadelphia steel entrepreneur turned environmentalist, formed “Be Green” Automotive in 2005 to make low-cost electric cars “unlike Tesla or Fisker,” the high-performance electric and plug-in hybrid models that sell for more than $80,000. Earlier in the day, Bernsten showed his C100 prototype to Massachusetts officials – including energy resources commissioner Philip Giudice – and is now in other New England states trying to drum up support for loans, including a proposed $150 million from the Department of Energy, according to a report from the Boston Herald.
“It’s a very capital-intensive business,” he said to the Globe. “If I finance it personally, we could put a hundred cars a month on the road. If we could get some public assistance and loan guarantees or low-interest loans … then we could put 15,000.”
Bernsten says he’s on target for a May or June launch, but he hasn’t figured out where he’s going to build the car, which will sell from $16,000 to $18,000. The goal is to construct six $25 million plants, each with a capacity for 15,000 cars per month and a workforce of 400 to 500 people. The Globe reported last month that BG Automotive was looking to open its first plant in Massachusetts, but the company will likely go to whichever state opens its coffers first.
From Boston.com via old man Pete