High end Geely spotted out and Geely dealership plans


Geely is undergoing a major restructuring process in 2009 to make it into a more of an international company, and thus taking it away from its roots as a small regional player.

The Geely GC-1, which was recently spotted out testing on the highway, is expected to be at the forefront of Geelys new high end branding, the actual brands name has yet to be anounced, but a logo has been set aside for the brand. The Chinese press commented that the rear end of the GC-1 shown looks rather similar to the current Toyota Camry.

Branding News:
The Geely Eagle brand will encompass the recently launched Geely Panda, as well as certain other upcoming models. The Eagle brand is expected to have over 150 stores in operation by the end of 2009, each being between 600 to 800sq meters, plus an additional 1000sq meters of workshop space dedicated to Eagle vehicles maintanence and repairs.

ash 010 web avatar High end Geely spotted out and Geely dealership plans

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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1 Comment so far, why not add your thoughts as well?

  1. avatar CryptonX says:

    so basicly Geely is doing 2 brands ?

    Ugly looking crappy cars : old brand

    less uglier Korean look-alike cars : New brand ?

    good strategy

    But I am gonna wait for the third brand :D

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