New Chery brands, Riich and Rely launched

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Today, Chery launched their two new sub brands, Riich and Rely, both of which will make an entry into the premium market.

chery new logos 300x166 New Chery brands, Riich and Rely launched

The Riich brand will be used for high end sedans, and the Rely brand will be used for mid and high end business cars, (In China, business cars usually refer to MPV’s etc). The first of the Riich cars has come off the production line, and is to be known as the G6. The Riich brand is aiming to become China’s first premier range of automobiles. Small work vehicles will carry the Karry brand.

Riich G6
riichg6 300x225 New Chery brands, Riich and Rely launched

The Riich G6 will come in two forms, a 2.0TDCI and a 3.0V6 model. Specifications of the rather nice looking G6 are still being reviewed by China Car Times, so we can expect to post a translated spec sheet later today.

Although the brand name Riich is a rather odd name to choose for a car, we have to say the Riich G6 is looking rather fantastic. What do our readers think?

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38 Comments

  • yu888
    April 23, 2009

    As the current target for these new brands is the new developing China DOMESTIC market, the strange sounding ENGLISH names hold little bearing on the fact that the greater majority of the market will be marketed to in Chinese. And as most car markets are , while us enthusiasts are critical of anything and everything, this new auto market consists of many newly successful people who have no background in cars and may actually react favorably to the branding and even the copy-logos. Ultimately, these are domestic market brands that will live or die by their virtues here in the China market.

  • Lolz
    January 21, 2010

    Hah.. Chery.. Chevy? to me the body of this car resembles a 09 malibu/impala

  • Steve
    March 24, 2010

    The Logo del Chery Riich is a copy of the logo of Mini Cooper

  • Ivan
    March 25, 2010

    Chinese garbage of luxury..

  • Ivan
    March 25, 2010

    Better I buy myself a Lexus instead of this garbage of the chery riich..

  • Michael 1963
    December 24, 2010

    FROM ITALY .
    Un prototipo si è visto già girare per le strade di Isernia. Sicuramente alla DR Motor stanno studiando una versione italiana da commercializzare con il loro Marchio. Che si tratti della futura DR7? Però ci vorrebbe un buon diesel intorno ai 2.000 c.c.
    Buon Natale e felice anno nuovo 2011!

  • December 4, 2011

    All the negatives remind me of the days when Japan was the skunk in business – eat your word all you negative thinkers – the yellow man will rule the world and I will buy their equal quality for half the price – up China!

  • June 11, 2014

    Hello colleagues, how is all, and what you desire to say regarding this
    post, in my view its actually remarkable designed for me.

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