Chrysler: “We’re not quitting China”

Chinese Car News | Ash | April 7, 2009 at 6:00 pm

Chrysler currently only make the Chrysler Sebring in China, as well as the Chrsyler Voyager MPV. The rest of their line up, such as the Dodge and Jeep models are imported into China:

Apr. 6, 2009 (China Knowledge) – Chrysler LLC said it has no plan to quit the Chinese market and it will join the upcoming Auto Shanghai 2009 late April despite the great pressure it is facing in the U.S., sources reported.

The crisis in the North American auto market has somewhat affected Chrysler’s global strategy, said a spokesman for Asia unit of Chrysler, adding that the automaker will keep committed to the Chinese market.

The automaker plans to introduce three imported models under its Dodge brand to the country in 2009, in a bid to lure more customers and gain more market share, said the spokeman.

In addition, Chrysler, which is in alliance talks with Italy’s Fiat, said it will not change its plan to exhibit its cars on the Auto Shanghai 2009 even it has limited budget.

The Dodge Journey is expected to begin its assault on the Chinese market place very soon.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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