Chery Eastar Cross gets the RIICH treatment

Chery Automobile | | April 15, 2009 at 9:13 pm

Chery are pushing their Eastar crossover into their new premium brand, Riich.

The Cross is the fourth car to be put into the Riich brand, behind the G6, and the Riich M1 supermini.

new chery cross 130x130 Chery Eastar Cross gets the RIICH treatment
new chery crossa 130x130 Chery Eastar Cross gets the RIICH treatment
new chery crossb 130x130 Chery Eastar Cross gets the RIICH treatment

new chery crossc 130x130 Chery Eastar Cross gets the RIICH treatment

It’s unsure what exactly Chery have done to the Crossover over than change the branding, but we do like the look of that cool ‘R’ logo, there are small cosmetic changes to the exterior but other than that, it looks like the old one to us.

ash 010 web avatar Chery Eastar Cross gets the RIICH treatment

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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2 Comments so far, please add your thoughts!

  1. avatar aron says:
    April 17, 2009 at 4:50 am

    Isn’t this the rely branding? or do i have it mixed up.

    The car actually looks quite decent. Too bad Chery ruined things with their stupid branding.

    Reply
  2. avatar aron says:
    April 17, 2009 at 4:51 am

    Wanted add, the panel gaps, from what’s evident in the photos, look surprisingly good compared to some shots I’ve seen on the site from last year.

    Reply

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