Just when you thought Geely and Smart China were the only ones playing at making ultra-minis, along comes another player in the form of Haima, but with a new logo on show:
With lots of 妹妹 ready to 发疯 for the 可爱的车, we think that Haima might be onto a winner with this little cutey. Perhaps men will go for the more butch looking Geely IG?
Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.
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Damn that looks amazing. I’m not a 妹妹 but I’d drive that.
Is that Haima keeping the new logo? It looks ugly.
Wow, a Toyota iQ with Mercedes facia!!!
They should give it a name so people will remember it. The logo is not likely to leave much of an impression.