HuaTai Changes Name to Hawtai, Copies Great Wall Trademark
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- Hawtai’s OED Engine Range
Last year I wrote about how HuaTai managed to copy not just one but two famous international logos and feature them on a billboard at the Beijing Airport. Continuing their copy excellence Huatai managed to out do themselves this year.
First it appears that they have transferred their embarrassing BMW +
Microsoft logo to their engine company subsidiary. OED Engines is now the proud bearer of this blatant trademark infringement.
Then perhaps in an effort to hide from the fame created by their initial
logo they changed their English company name to Hawtai which may be a Hawkinese spelling of the name.
But HuaTai / Hawtai’s true claim to fame exists in their blatant violation of a famous domestic trademark, the new Great Wall logo. Evidently Great Wall Motor’s trademark is respected enough for competing Chinese SUV manufacturer to want to copy. Yes, the rotated the logo 180 degrees and hollowed out the ‘Wall’ but it is still way to close for comfort. When will HuaTai / Hawtai actually create something original? Perhaps they should change their motto to: “Live But Don’t Learn“.
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LOL !!!
now that’s new for me… a Chinese automaker copying another Chinese company..!!!
well, Great Wall…. you didn’t see this coming, huh?
hahahaha, as the saying goes: “You Reap What You Sow”
… what you do comes back to you!!!
.
now, THAT’S some comeback…!!
hahahaha
Hawtai is a stupid name, but it’s in good company with all the Cherys, Geelys, Soueasts out there, not to mention my own favorite: Zotye Auto(which sounds Russian to me)!
BTW: I thought haw was the red fruits you eat candied on a stick…?
Looks to me like a Korean Chinese got in there somewhere and named Huatai, “Hwatai”, using Korean-type romanization. Then the Chinese sign maker got it, and confused, turned it into Hawtai. What’s obvious is that there are jobs to be had out there in the industry for folks with a degree in both English and Chinese. But would Huatai, Chery and Geely really consider hiring them? I wonder.
I’m predicting that next year they will relauch the brand under the english name of HOGTIE.
Does anyone else think Hawtai’s logo looks like the female counterpart to Great Wall’s phallic logo?
Begun, the logo wars have.
The logo looks like the Infiniti logo, more than the Great Wall’s one.
its af very ugly thing and i dont like it
Great Wall is a ridiculous name for a car. Sure it’s solid and dependable, but it doesn’t move!!