Ford planning to teach China to drive

Chinese Car News | Ash | June 12, 2009 at 1:32 pm

Good luck, Ford!

From a Ford Press Release:

Ford Motor Company today launched its global Driving Skills for Life (DSFL) driver education program in China, together with its joint venture, Changan Ford Mazda Automobile Co., Ltd. and Jiangling Motors Co., Ltd.

Driving Skills for Life training sessions will be conducted through the
end of August at 62 full-service Ford dealerships in 22 Chinese cities,
including Beijing, Shanghai, Chongqing and Nanjing. DSFL is offered free to program trainees, and Ford plans to have more than 3,000 drivers participate in the training this year.

The DSFL training has been customized for China to reflect the local
driving environment and road conditions, and will mix classroom learning and practical training to help increase awareness of safe driving techniques and teach skills that can help drivers improve fuel efficiency.

Which reminds me, I really should write an article about learning to drive in China.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.