Jaguar Landrover setting up parts distribution center in Suzhou

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According to China Knowledge:

Jaguar Land Rover, which is owned by India’s Tata Motors Ltd, recently set up a new auto-parts distribution center in Suzhou in eastern China, as part of its expansion plan in the country, sources reported.

The newly-established center is the company’s largest one in the Asia-Pacific region and will supply auto parts for other Asian markets. The center may also purchase auto parts from Chinese suppliers.
The auto-parts distribution center is expected to help the company further expand its sales and service networks in the country, thus boosting vehicle sales, according to sources.

Jaguar Land Rover has submitted an application to the Chinese government to set up a sales company to deal with its growing businesses in China, the world’s largest auto market.

China has become Jaguar Land Rover’s fifth largest global market. Sales of Land Rovers and Jaguars in China jumped 63% to 12,456 units in 2008 from a year earlier. In the first five months of 2009, 43% more Jaguars were sold than in the same period of last year. However, 30% fewer Land Rovers sold, because no new products became available in the period.

Whilst this is good news for JLR, who might be able to cut costs by sourcing cheaper products via China PLC, will future Jaguar/Landrover owners be happy knowing that their iconic British car is China made? Not that we’re complaining, we love JLR, we just wish we could afford a Landrover in China!