Roewe beats BMW in 2009 JD Power Customer Service Index Study
In the 2009 JD Power Customer Service Index Study, which can be downloaded here in PDF format, Guangzhou Auto-Honda JV came top of the pile in the Chinese automarket. The Customer Service Index Study is split over the following 5 areas:
- Service Facilities
- Service Quality
- Vehicle Pickup
- Service Initiation
- Service Advisor
The top 18 auto manufacturers (the 19th being the Industry Standard) in the Chinese market appear to be joint ventures between foreign auto makers and Chinese players, but Roewe stands out as the only fully Chinese owned and run company that has managed to get into the top 18.
- Guangzhou-Honda
- Lexus
- Mercedes Benz
- Roewe
- BMW
- Dongfeng Honda
- Dongfeng Nissan
- Dongfeng Citroen
- GM-Chevrolet
- Audi
- Guangzhou-Toyota
- Buick
- FAW-Toyota
- Beijing Hyundai
- Skoda
- Dongfeng Peugeot
- FAW-VW
- FAW-Mazda
A 1000 points were awarded over each of the five areas, Guangzhou-Honda (Guangqi-Honda) were awarded the most by owners who had owned their cars over a period of 12 to 24 months. SAIC’s Roewe brand has performed very well, especially for a brand that has only been around for 3 years at the most in the Chinese market only.
Impressive performance by Roewe. I thought though I read or heard something at one time about poor performance from their dealers. Any news though on the reliability of Roewe cars? I heard there were electrical problems with the 550.
I heard similar, but obviously Roewe are leaping ahead of established marques like BMW and Toyota. Its quite frankly amazing that they’ve managed to do it so quickly.
But remember the Roewe’s and MG’s are being designed and engineered by ex Ricardo engineers in the UK. But the build quality is there and that’s Chinese….
But then again, engineering doesnt come into it here, the factors are split over:
1. Service Facilities
2. Service Quality
3. Vehicle Pickup
4. Service Initiation
5. Service Advisor
Nothing about car quality at this stage. Roewe trumps BMW, a good day for all.
where are the other chinese companies? chery? byd? why do they not even rank?
Do you really have to ask that question?
Notice #19 is “industry average”. Everything below industry average does not rank.
wow! good job Roewe!
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