Chery Reely brand and V5 officially launched

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The Chery Reely brand was officially launched today by Chery, bringing the world yet another automotive brand.

Whilst Riich is Chery’s upmarket brand, Reely will be Chery’s MPV/Business brand that will see a range of MPV’s and other ‘business vehicles’ being launched under it over the next six months. The first vehicle to be launched by Reely is the Reely V5. You might recognise the Reely V5 as basically the old Chery V5 7 seater station wagon, but it has undergone some slight rhinoplasty and has also been given a nice new diesel engine.

The latest diesel engine from Chery, a 1.9 TDDI high compression diesel engine will find its way into the Reely V5 alongside 1.8, 2.0L gasoline engines with 5 speed manual and 4 speed automatic gearboxes being available for consumers.

The V5′s pricing is set rather low with the cheapest starting at 100,980rmb, rising to 140,980rmb for the top model.

Chery also revealed that their new Reely brand is actually an acronym rather than a random word they picked out of the dictionary and mangled up to be cool and down with the kids, Reely actually stands for Reliable, Economic, Leading, and Young, Chery do seem to be missing an E somewhere though.