Mitsuoka to enter China with luxury car range


Orochi model 300x199 Mitsuoka to enter China with luxury car rangeThe Japanese luxury car maker is set to make its first appearance in China in 2010 according to reports.

Mitsuoka are apparently planning to display their Orochi model at next years Beijing Auto Show in April 2010, and will soon have a sales network of three dealerships in Beijing, Shanghai and Guangzhou.

The Orochi is a made to order model, with over 25 interior color options to choose from and over 300 body colors to choose from. The Orochi currently sells for around 800,000rmb in Japan, but an imported one in China is expected to cost at least 50% more.

ash 010 web avatar Mitsuoka to enter China with luxury car range

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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3 Comments so far, please add your thoughts!

  1. avatar CCT says:

    I once saw a Mitsuoka Galue (sp) in China, looked very very strange.

  2. avatar felipe says:

    it reminds me of a mercedes,a smashed up mercedes!

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