Geely Emgrand EC718 launches


As with Chery, Geely plan on marching into the premium segment with their own offerings from their own sub brands. Geelys effort is the Emgrand EC718 with a 1.8L engine, quite a step down from the Riich G5′s 2.0T effort. Pricing of the Emgrand EC718 is expected to be considerably lower than the Riich G5, the Emgrand starts at just over 80,000rmb and ends at 111,800rmb.

The Geely Emgrand EC718 measures Length x Width x Height 4635mm/1789mm/1470mm and has a wheel base of 2650mm. The engine power is Geely’s own self developed 1.8L unit that gives out 102KW at 6000rpm and has a max torque of 172Nm at 4200rpm.

Apparently the new Emgrand branding is supposed to indicate Geely’s entry into the premium segment, and represents ‘luxury, steadiness, and power‘ and will also embody ‘Chinese Wisdom, World Quality

Whilst pricing is certainly low and the product looks interesting enough, will a new brand entice consumers into dealerships?

ash 010 web avatar Geely Emgrand EC718 launches

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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4 Comments so far, please add your thoughts!

  1. avatar dragin says:

    It’s said this self-developed “4G18N” engine uses D-CVVT technology. Can anyone elaborate?

  2. avatar JohnD says:

    Very nice car!

  3. avatar jezza says:

    slated for export to AU.

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