Beijing Auto going for sales of 1.5 million in 2010

Beijing Hyundai, Beijing-Benz, Featured | Ash | October 19, 2009 at 9:15 am

Beijing Auto sold just over 121,000 vehicles in September this year, and an impressive 913,878 vehicles from January to September this year, however this is not good enough for the state owned company which was recently denied entry into Europe via an Opel buyout.

Beijing Auto’s September sales surged 108 percent from the same month last year to121,340 vehicles. In the nine-month period it sold 913,878 vehicles, up 48.6 percent from a year earlier. Beijing Auto’s top man Mr. Xu He Yi believes that Beijing Auto can pull off the 2010 bumper sales goal, he has raised Beijing Auto’s sales goal to 1.5 million vehicles in 2010, which will be extended to an impressive 2 million vehicles by 2011.

Sales revenue for 2010 has been set at 150 billion RMB, (or 22 billion USD), 2011 sales revenue has been set at 240 billion RMB in sales revenue.

Beijing Auto currently has two major joint ventures in China, one with Mercedes and the other with Hyundai. The Beijing Hyundai JV has proven to be a very successful JV, Beijing Hyundai currently has an 9.7% market share, which is double the 4% Chang’an Ford currently have.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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