Brilliance and BMW to expand joint venture

Brilliance/Zhonghua Auto, Headline | Ash | November 12, 2009 at 3:11 pm

Shenyang Brilliance and BMW are set to drastically expand their joint venture according to the Brilliance-BMW joint announcement this morning in the Great Hall of the People.

BMW are expected to expand their China line up with extra models, and are expected to invest a further 4 to 5 billion RMB into the joint venture.

The JV will see Brilliance expand one factory’s production to 75,000 vehicles, and at the same time build a second factory, with a view to building an engine factory in China.

Brilliance are keeping quiet on as to what new products that BMW will put into production in China, a new factory is expected to put lengthened models of the BMW 3 and 5 series into production, which will include the latest generation. The lengthened BMW 3 series is expected to be a China only model, due to Chinese demand for a three series with more leg room.

Whilst Brilliance have not confirmed what models will be going into production in China, the 1-Series BMW is a likely candidate, as is the BMW X3 SUV, which will deliver a model to compete against the growing segment of premium compact SUVs.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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