New generation of Pug 408 spotted out testing


The Peugeot 408 is going to be the first big Peugeot produced in China since the demise of the Guangzhou-Peugeot JV which saw the Pug 505 and 504 produced in China in the late 90′s and early 00′s. The launch of the ancient car into a fast growing market was a disaster for Peugeot, which lead to them signing up with Dongfeng a few years later and introducing new models. The 408 will take Peugeot into the mid size sedan segment, a segment that is controlled largely by the Japanese but now has European fighters and American fighters snapping at their heels.

The Peugeot 408 will be officially launched in China on January 25th 2010 according to Peugeot, its sister car, the Citroen C5 has already launched.

ash 010 web avatar New generation of Pug 408 spotted out testing

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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6 Comments so far, please add your thoughts!

  1. avatar mark says:

    Is it going to be called a 408 in China? In the rest of the world it’s meant to be known as the 508.

  2. avatar CCT says:

    I personally doubt it would be called 408 死灵吧 just doesnt have a great ring to it.

  3. avatar nathan says:

    that is the 308 saloon not the 408

  4. avatar France says:

    @nathan

    yes, I think that´s the 308

  5. avatar Frenchguy says:

    The 308 sedan will be called 408. The 508 will be a larger sedan which will replace both 407 and 607 in 2011.

  6. avatar Lawrence says:

    thanks frenchguy, for clearing up the air. my friend told me about 408 coming & i couldn’t believe him.

    508(the real 408) is way better !! :)

    p/s i drives a 407

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