Geely to keep Volvo as a stand alone business


As CCT has been predicting all along, Geely is planning to keep Volvo as an independent business which they will fill with cash to keep it going, although it is likely that Geely will be sending its engineers over to Sweden for an intensive study course in car engineering:

From Reuters:

China’s Geely would barely lay a finger on Ford Motor Co’s Volvo if it succeeds in acquiring the Swedish luxury car brand, the firm’s top executive was quoted by state media as saying on Friday.

Volvo’s current production, research and development facilities, union agreements and dealer networks will all be left intact, said Li Shufu, the founder and chairman of Zhejiang Geely Holding Group, the parent of Geely Auto (0175.HK).

“If the deal succeeds, nothing will change for Volvo, except the boss turns to Li Shufu,” Li told the official Xinhua news agency. “Volvo and Geely will be two independently-managed brands.”

Ford Motor Co said on Wednesday it was nearing an agreement to sell its Volvo unit to Geely, China’s largest private automaker, in a deal that underscores China’s arrival as a major force in the global auto industry.

The value of the deal, which Ford said it expects to sign in the first quarter and close in the second quarter of 2010, has been estimated at $1.8 billion — far short of the $6.45 billion Ford paid for Volvo in 1999. [ID:nLDE5BM0VB]

Li, 46, said that it had been “more complicated” to negotatiate how to handle intellectual property rights than the deal’s price.

He said the Volvo purchase would help Geely develop new energy vehicles, and that Geely would help Volvo reduce production costs and expand in the Chinese market.

“The new energy-powered vehicle will be the future of the world’s auto industry,” Li said.

“But based on current investment in research and development, China will be left far behind the pace of developed countries,” he said in the English-language article.

China overtook the United States this year as the world’s largest auto market, as sales soared after Beijing rolled out a series of incentives designed to stimulate consumer spending at the height of the global downturn.

However, there is still a significant technology gap between domestic Chinese automakers and their global rivals, which has led Chinese firms to look overseas for acquisitions of technology and designs as the global auto industry restructures.

ash 010 web avatar Geely to keep Volvo as a stand alone business

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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8 Comments so far, please add your thoughts!

  1. avatar Go Red says:

    It is a good move on Geely’s part to leave Volvo intact at leats for a few years so they can study how a European auto company functions as well as the car engineering part of course. One thing I do not understand is this intellectual property rights issue. If Geely buys Volvo don’t they own the intellectual property rights of Volvo? Sought of like in the case of SAIC buying MG Rover and owning the rights to the bluprint for MG’s platforms?

    • avatar Gerald says:

      This is the only way that they can succeed in the short term.

      Long-term, they will need to work on retaining key employees in management and engineering roles.

    • avatar Esprit de Flandre says:

      Volvo uses a lot of Ford components. Also a lot of Volvo’s patented safety-technology is used by Ford. Ford doesn’t want to give away their own tech, nor want to loose some things they got from Volvo.

  2. avatar dragin says:

    As I understand it Geely gets control of technologies developed exclusively by Volvo, but not by Ford.

  3. avatar james says:

    knowing Geely’s track record, they are not going to learn much or get any technology breakthrough which they are dreaming about! look what happened when they took over the london taxi!..it will be like a flower garland in a monkey’s hands!…

  4. avatar Head Honcho says:

    Geely sounds like they know what they are doing now. The only way they keep Volvo sales where they are now and have a chance at increasing them quickly. Smart of them to not take a bigger bite than they can chew.

  5. avatar luanpa says:

    It look like a MINI

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