Chery working on three door city car
Chery’s lust for producing new cars has not expired yet, they seem to have a brilliant knack for designing and producing a wide range of vehicles from full size SUV’s, to cute little city cars, the latest of which appears to be a three door effort that is being lamented as the ‘Chinese SMART car’ by the Chinese auto press:
Apparently this is set to be a future Riich vehicle, and is basically a cut down version of the current Riich M1 mini car. This model works out to be 32cm shorter than its big brother, the Riich M1, and will also carry the same engine such as the 1.3L ATECO engine and also a 1.0L ATECO engine, apparently AMT transmission is also in the works for this car.
A final launch date has not yet been announced, but an airing at the Beijing Auto Show in April is more than likely.
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I don’t get it. Wasn’t Riich supposed to be a medium-premium brand? All these small cars don’t seem very premium to me. Sure, you CAN build a small premium, but therefore you first have to have large premium cars, and then you gradually move into the smaller segments. That, plus the small cars need al lot of luxury.
Riich is messing up its reputation, which they don’t even have yet.
They already have large premiums, and there’s nothing wrong with building small ones.