New Greatwall SUV to spearhead Euro invasion?


GWM are planning to launch the below SUV at the Beijing Auto Show, which they plan to take into Europe. The renderings show that the forthcoming SUV, codenamed CHD021, appears to have taken on a more softer CUV stance than its body on chassis hulk-like brother, the Hover.

The question remains, have SUV’s gone out of fashion in a green conscious Europe? BYD are planning to enter Europe with a highly desirable product, an electric vehicle, where as GWM are planning on the above SUV. GWM may have some other small vehicles up their sleeves, but they really do need to consider their unique selling point for the European market.

ash 010 web avatar New Greatwall SUV to spearhead Euro invasion?

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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6 Comments so far, please add your thoughts!

  1. avatar Abhishek goyal says:

    the great wall motors cannot enter europe since the europeans want quality and not cheap imitation also in europe people use suv for trekking hills offraoding and daily use also so great wall vehicle which i drove in shanghai was uncapable by engine view also the customs ,excise and other taxes even competitors such as honda mitsubishi are low price seller so chinese manufacturer cannot compete with them and brand is also a problem since the brand is known for the cheap imitation.

    since cheap cost is not everything the durability and life which also everyone thinks while buying car even in china that’s why china brands doesn’t have goodwill even with local chinese consumers
    geatwall would be a flop

    • avatar Ed says:

      Great Wall SUV can handle more than you can throw at it, if you can finish an entire Dakar race (not to mention in 33rd place), then I don’t see how it will be “incapable”. GWM is not “known for cheap imitation”, do some research first.

    • avatar Ed says:

      btw, Chinese brands are very popular in China, the top selling car is a BYD.

  2. avatar dragin says:

    Looks like it’s got plenty of road clearance for that “trekking” and “offroading”, Abhishek. But it also looks like a unibody design which I don’t like in an SUV.
    Among Chinese SUV makers I’d say that Great Wall has the edge when it comes to rugged light trucks. And their 33rd place at this year’s Dakar race wasn’t too shabby.

  3. avatar Vie says:

    The front end is rather dated styling wise, but its tidy otherwise. Can’t help but feel I’ve seen those rear lights somewhere else before, might just be its a rather common shape I guess. So long as it makes it though a Euro-NCAP with a 3 or 4, is priced low, comes with a good warranty and has enough dealer coverage for servicing to be practical it should do Ok in the UK at least.

  4. avatar Mookey says:

    look at the side profile: it screams ‘RIP-OFF OFF A HONDA CRV!!!’ this car is conservatively styled, but otherwise not bad looking

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