Beijing-Benz to launch Chinese built E300L, L is for lengthened.
The partnership between Mercedes and Beijing Auto has proven to be a succesful venture so far, however Mercedes are planning to give the E-Class some Chinese characteristics in a bid to boost sales in a market where it is lagging behind its traditionally weaker competitor, Audi. Beijing-Benz will soon launch the made in China E300L, with L being of course Chinese for lengthened. The need for L-cars has been growing in recent years due to Audi’s successful launch of the Audi A4L and Audi A6L where the market requires that the rear passengers have plenty more legroom due to these models usually being chauffeur driven. BMW are expected to enter the fray with a lengthened 3-Series at some point to counter the A4L’s run away success, but it is unclear if Mercedes will counter with a stretched C-class.
Tweet This
Share on Facebook
Digg This
Save to delicious
Stumble it
RSS Feed
why do Chinese ppl prefer lengthened cars ?
BMW Ls … Mercedes Ls
Heck even Chery had a A11L
Because drivers are cheap enough to hire, I’d have one but I am far to impatient.
Wow – where did the text go for this article?
A lengthened 3-series?????? For f**king REAL???
So much for the “Ultimate Driving Machine” campaign for BMW in China. Not that Chinese car owners could ever have done so anyway.
Note: Chinese car *owners*. They are not drivers by any means.
I guess the “Ultimate Owning Machine” does have a certain ring to it.