Chrsyler might have been among one of the first foreign automotive outfits to jump into China with Chinese made vehicles with its partner, Beijing Automotive Industry Corporation, but now it is ready to swap from the political north to the carefree capitalist southern city of Guangzhou, but will it all work?
When Fiat took over Chrysler they planned to turn it into a profitable global unit, later Fiat teamed up with Guangzhou Auto when their own JV with Nanjing Auto ended in divorce, and now Fiat are eager to reintroduce Chrylser back into China with via a JV with Guangzhou Auto.
Chryslerâ€™s China sales peaked with the 300C sedan, and later introduce the Chrysler Sebring which went out of production quietly when it was realized that sales were less than adequate. It is still unclear what models, if any, Chrysler would reintroduce into China considering that its previous models were as popular as Chen Shui Bian towards the end of their tenure. It could be that Chrysler plan to introduce domestically made Jeep models, which might prove to be a popular move due to the popularity of compact SUVâ€™s in the Chinese market.
Southern Chinese, especially savvy Guangdong consumers, are big fans of Toyota, Honda, and Nissan which are often referred to as the ‘Japanese 3′, so would Chryslers offerings tempt the Cantonese away from reliable Japanese cars to the big unknown?